Breisach, February 27, 2004 . At this year’s CeBIT (Hall 22/A23 and Planet Reseller Hall 25/222), Memorysolution will launch its completely revamped Certified Value Program called "Enjoy the Experience". This program gives the leading German special supplier of memory products and Flash cards a solid basis for its commitment to authorized dealers. Instead of creating a multi-level "class" system used in standard programs, two custom-made segments were developed, the "MSO Certified Reseller" and the "MSO Certified Partner". Each segment, with its distinguished service, support and financing options, is tailored to meet the widely varying needs of IT retailers and system houses . The new system offers all companies who participate in the programs the same opportunity to become an active, customer-oriented seller of memory products.

"When we developed the Certified Value Program, we focused on day-to-day business with retailers, system houses, VARs and resellers," says Memorysolution Managing Director, Edmund Dägele. "As a result, technical data, compatibility lists and information about unique features of special boards or finished systems will be made available on the Internet in the future. The reason is that the memory business moves at a fast pace and up-to-date information is critical to our partners’ survival." Memorysolution is setting new standards in this area with XML programming that can also be accessed via mobile devices. This feature allows technicians to get free support while troubleshooting on-site. Information about each individual program:

The "MSO Certified Reseller" program is geared towards IT resellers. In addition to the technical information mentioned above and more direct contact to the manufacturer, advertising and informational material are also important features of this partnership. Retailers are also included in an official list organized by zip code. "Identifying our partners on our web site and providing individually tailored marketing support helps us to acquire new customers," explains Edmund Dägele. Payment targets and terms are defined by means of special conditions. All of our partners also receive the regularly published Memorysolution Newsletter which contains information on product ideas and current news from the memory industry. One significant development in the day-to-day business is further improvements in how RMAs are handled. Now, customers have the opportunity both to exchange products within three to five days or, should the module be defective, receive a new one before sending back the defective one within a 24 hour period.

In contrast, the "MSO Certified Partner" is specially tailored to each partner who qualifies for the program. These companies primarily offer turnkey solutions and complete systems, thus falling into the category of systems houses in the broadest sense. In this category, the focus is particularly on providing support in pricing and financing when creating quotes for projects and tenders as well as on the intensive technical cooperation for complete solutions. This partnership also includes testing modules and training at no extra cost. "Of course, we also pass along interesting leads to our partners, offer special project-based price conditions and price assurances," emphasizes Edmund Dägele. "And last but not least, our competent employees offer personal, on-site support when visiting customers or at trade shows and company-sponsored trade shows." A special highlight of this program is that Certified Partners have the opportunity to integrate the complete Memorysolution B2C online memory shop into their own web site, thus making it possible to offer customers up-to-the-minute information on more than 30,000 products, prices and availability. "Using the database we designed, each Certified Partner is identified as an authorized memory solution specialist. By entering the data ourselves, we save our partner from having to do this work and at the same time guarantee that the information is always reliable," explains Edmund Dägele. The leasing concept developed by Memorysolution is also unique among the competition. Partners can offer their customers this program as an interesting new option for projects. "We are creating additional incentives in the memory segment with these programs," says Edmund Dägele confidently.

About Memorysolution

Since its formation in 1997, Memorysolution GmbH has become a special supplier of memory products and Flash cards internationally. In 2003, Memorysolution achieved sales of EUR 87 million (2002: EUR 63 million) thus continuing on its successful course. It is Memorysolution’s goal to continue expanding its European partnerships in 2004.

Memorysolution is a brand of Memorysolution GmbH, Germany. All other trademarks belong to the respective proprietors. In the case of publication, we would ask that you provide us with a copy of the respective document.

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