Germany, Breisach, November 8, 2004 – As was announced today by Memorysolution, the memory specialist, Infineon had already chosen the recipient of the EMEA distributor award (Europe, Middle East, Africa) for memory products at the beginning of October. This award strengthens the successful cooperation between these two companies that has existed since 1998 and gives it new impetus.

Memorysolution, through its continuously expanded cooperation with Infineon over the years, has become the one of the premium addresses for Infineon memory products in Germany and in Europe.

By making Memorysolution an official EMEA distributor of memory products, Infineon Technologies guarantees the company support in marketing and communications for memory products. Memorysolution’s sales network represents an important sales channel for memory products from Infineon, the innovative leader in semi-conductor technologies. This channel will be steadily expanded .

Both Managing Directors of Memorysolution, Gerald Diercks and Edmund Dägele, are pleased about this development. “This is by all means a special moment and a milestone in Memorysolution’s company history,” says Gerald Diercks about becoming an EMEA distributor.

“It is our goal to be able to supply Infineon modules as quickly as possible from Trondheim all the way to Cape Town,” is how Edmund Dägele, who is head of the sales and marketing division, describes the situation. “We want to take advantage of this great opportunity to maximise the outstanding market potential for Infineon products.”

Memorysolution can already rely on a perfectly coordinated network of national partners in the key European markets. In addition, they also have lots of global business contacts was good potential for becoming partners in the future.

“We will now start carefully reviewing whether the existing structures in each country are suitable for ideally positioning Infineon memory products in each market,” says Edmund Dägele, describing the next steps. “Target groups and MarCom for our own takeMS memory cannot just be 100% transferred or enhanced for the Infineon product range. There will be decisions made in each individual case depending on the IT structure and the channel practices in each country which will determine the type and number of our national sales partners.”

All the same, Memorysolution is certain that it will be able to justify faith placed in it in the short term. One of the key elements to its success will be making the Infineon brand more visible to users.

“We’re convinced that we will be able to establish the value that Infineon deserves based on the quality it provides and the technical competence it has not just with people who deal with IT issues on a day-to-day basis but also with commercial and private customers in the EMEA countries,” says Gerald Diercks, the Managing Director responsible for procurement and technology. “No memory currently exists with such a high level of quality and it is our intention to make sure that the services and support customers receive it is just as high.”

About Memorysolution

Since its formation in 1997, Memorysolution GmbH has become a special supplier of memory products and Flash products internationally. In 2003, Memorysolution achieved sales of EUR 87 million (2002: EUR 63 million) thus continuing on its successful course. It is Memorysolution’s goal to continue expanding its European partnerships in 2004.

Memorysolution is a brand of Memorysolution GmbH, Germany. All other trademarks belong to the respective proprietors. In the case of publication, we would ask that you provide us with a copy of the respective document.

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Company Contact:
Memorysolution GmbH
Edmund Dägele
Waldstr. 32
D-79206 Breisach

Tel: +49-7667-9469-0
Fax: +49-7667-9469-69
E-mail: e.daegele@memorysolution.de
Web: www.memorysolution.com