Breisach, September 09, 2004 - Under the name “takeMS”, Memorysolution, the internationally operating special supplier of memory and Flash products, successfully offers A-brand, JEDEC-certified memory and high-quality products that conform to standards. The company is particularly proud that it can say these products are “made to meet German quality standards” when it comes to speed, performance and quality, considerably setting these products apart from second-rate discount suppliers.

To communicate the high-quality of the products to the outside world as well, Memorysolution has created a new design for labelling and packaging its Flash products.

About the implementation of the new brand strategy, Edmund Dägele, Managing Director, says: “The packaging is often the first contact a customer has with a brand. The new takeMS design is sure to make the merchandise display at the point of sale a real eye-catcher.”

The takeMS design captured in a gleaming red colour stands out and is immediately noticeable. The attractive individual packaging fulfils retail stores’ desire for a simple and, at the same time, functional merchandise display.

The virtual implementation of the takeMS philosophy “the speed you need” will also attract attention: a likeable and sporty surfer was created to represent the company’s image. He shows off his skills either surfing on a module or windsurfing with Flash card. The figure will appear both in the takeMS advertising campaign as well as in the different marketing materials to heighten brand recognition.

The current takeMS Flash product range includes multimedia cards, CompactFlash cards, high-speed CompactFlash cards, SecureDigital memory cards and SmartMedia cards that come in various capacities. As smaller solutions with a wide range of applications, mini SD and reduced size multimedia cards that can be used with the supplied adapter in conventional, standard slots were also incorporated into the portfolio. The takeMS Flash family is completed by internal and external USB card readers, MEM-Drives for modern data transport and the practical docking station. Memorysolution offers a 5-year warranty on all Flash products.

Visit Memorysolution in the Picture Business Park at the Photokina 2004, Hall 10.1, Booth D020.

About Memorysolution

Since its formation in 1997, Memorysolution GmbH has become a special supplier of memory products and Flash products internationally. In 2003, Memorysolution achieved sales of EUR 87 million (2002: EUR 63 million) thus continuing on its successful course. It is Memorysolution’s goal to continue expanding its European partnerships in 2004.

Memorysolution is a brand of Memorysolution GmbH, Germany. All other trademarks belong to the respective proprietors. In the case of publication, we would ask that you provide us with a copy of the respective document.

Press Contact:

PRess2 GmbH
Ralph Beuth
Leonrodstr. 69
D-80636 Munich

Tel: +49-89-12739469
Fax: +49-89-12739471
Cell: +49-160-90648242
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Company Contact:

Memorysolution GmbH
Edmund Dägele
Waldstr. 32
D-79206 Breisach

Tel: +49-7667-94690
Fax: +49-7667-946969
E-mail: daegele@memorysolution.de
Web: www.memorysolution.com